Prepare to meet the new meat: U.S. meat industry shakes up naming conventions

Meet the New Meat

Beef and Pork cuts getting new names

The U.S. meat industry is preparing to kick some butt. Pork butt, that is.

They are going to kick it right out of the market and out of our lexicon. Reuters reports that the National Pork Board and the Beef Checkoff Program are about to revise the naming standards for the cuts of meat. Their goal: to clear up confusion and boost sales. In the short term, I'd prepare for some mayhem in the meat case. Continue reading

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Posted in Advertising & Marketing, Business, Food | Tagged , , | Leave a comment

How Wonderful Pistachio Ads Cracked the Culture Code

Wonderful Pistachios - Honey Badger does it badass

Wonderful Pistachios - Lucy does it for kicks

How do you create instant brand credibility and cultural relevance? Pistachios do it with a lot of help from their friends. In the process, they set a great example of how to embrace pop culture without being derivative or cheesy. Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , | 2 Comments

15 flavors of geek reign over this year's winter storm list

Geeks rule the 2012-13 Winter Storm name list

15 flavors of geekdom in the 2012-13 winter storm name list

If you need any more proof that geeks now rule the universe, you need look no further than the list of 2012-13 winter storm names from The Weather Channel. As Winter Storm Luna bears down on the East, I took a good look at the list and was stunned to find at least 15 different flavors of geekdom represented among the 26 names. Behold, a veritable cornucopia of geek! Continue reading

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My new hire (a.k.a. why I haven't blogged lately)

The happiest I've ever been

I'd like to sincerely apologize for my absence from the blogosphere for the past month, but I have a good excuse. I've been busy onboarding my new direct report… all 8lbs. 5oz. of him.

When he reported for his first day, he wasn't dressed in business attire (heck, he wasn't dressed at all!). He sleeps on the job (a lot), never schedules meetings with me in advance (but expects that my door is always open), and he hasn't sent a single email or started a single document yet. Nevertheless, I'm thrilled with his performance and he has great job security.

With that bit of silliness and joy out of the way, stay tuned for more serious blog posts from me in the coming few weeks. In the meantime, Happy Holidays!

- Jeff

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Posted in General | Tagged , | 2 Comments

How a network of human sensors helped empower Hoboken

Hoboken Power Map - Recovering from Sandy

Hoboken Hurricane Sandy Power Recovery Map

On Monday night the Hudson river conquered Hoboken, and a majority of its 50,000 residents were plunged into darkness. I was one of them. We knew the damage was bad, and power wasn't going to come back quickly, but the decision to stay or go (and when to come back) would depend on how long the town stayed dark. Information would be critical, but where was it going to come from? Continue reading

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Posted in General, Technology | Tagged , , , | 2 Comments