It wouldn’t be wintertime without images of snowflakes popping up everywhere. There’s no mistaking their beauty, but there are lessons in that beauty that we can apply to our own works.
The most beautiful snowflakes look as if they were handcrafted by a master artisan. They are shimmering crystalline masterpieces with perfect 6-sided symmetry. Of course, the symmetry comes from the fact that the water molecules are aligning themselves by a very simple, but strict set of rules. Without that structure snow would just be… well… sleet.
If that was the full story, we would just see trillions of identical snowflakes, but we know that’s not the case. A myriad of external influences create just enough variation in the growth of the snowflake to give us an infinite number of variations. That’s what makes them special and beautiful. Continue reading
Every company tries to make itself sound different and meaningful. Most fail miserably. Every once in a while, someone really gets it right. I found this company's core philosophy while researching for a client, and it blew my mind. From its clarity to its authenticity, it tells the story of a company you just can't help but love.
The company is Wishbone Design Studio. When I find something like this, I have to share it, so here it is: Continue reading
I've finally combed through hundreds of incredible sessions and panel events that make up next week's Advertising Week X, and have drafted my own intellectual itinerary. Here's where I'll be from September 23 through 26.
With so many luminaries and sexy topics, I'm going to have to store up energy like a squirrel stores nuts for winter so I can make it through this list. Expect several posts from me during the week, both here and at the Advertising Week Social Club. Continue reading
Taking a strong stance on social responsibility can be a powerful driver of growth, but what do you do when that growth begins to outpace your ability to live up to your promise? Chipotle is dancing around this very issue and we should all be watching how they do it. Continue reading
[Ding] You’ve got mail!
If your marketing strategy relies on email marketing, you’d better start coming up with a Plan B. Some subtle but powerful changes in the way we use email are going to take a lot of the air out of email marketing. Continue reading