Monthly Archives: February 2011

Digging for Entrepreneurial Gold

For the last month, I’ve been getting very, very dirty. I’ve been up to my elbows and knees in the dirt, digging for gold. I’m not up in Porcupine Creek with the team from Gold Rush Alaska. I’m right here … Continue reading

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Posted in Business | Tagged , , | 1 Comment

Social Media: If I Like you, you can have 12 seconds of my time.

Hey Brand, you’ve got me! Your funny commercial, enticing sweepstakes and strong call-to-action has won me over. I “Like” you now. Let’s party! OK, party’s over. It’s been fun, but I’ve got other places to be. Other brands deserve my … Continue reading

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Posted in Advertising & Marketing, Media | Tagged , , , | 1 Comment

Is a Twitter competitor quietly being assembled in plain sight?

Whenever we talk about "the next this" or "the next that", we always end up talking about what it would take for the next big thing to gain critical mass. How many members would someone need to sign up to … Continue reading

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Posted in Advertising & Marketing, Business, Media, Technology | Tagged , , , , | Leave a comment

A Tale of Two Cokes: Budget Isn't Everything

The battle plays out every day across meeting tables. Agencies fight for more budget, clients fight to spend less. There’s no right answer, except that a brilliant concept will trump a big budget every time. Coca-Cola had two spots air … Continue reading

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Posted in Advertising & Marketing | Tagged , , , , | Leave a comment

Guest Posts: MarketingProfs and Advertising Week

Special, today only! I’m offering a two-for-one deal here, and they’re both packed with goodness. People seem to like what they’re seeing on this blog and over at Twitter.com/Jeffgreenhouse, and as a result both MarketingProfs.com and the Advertising Week Blog … Continue reading

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Posted in Advertising & Marketing, Media | Tagged , , , , , | Leave a comment