Special, today only! I’m offering a two-for-one deal here, and they’re both packed with goodness. People seem to like what they’re seeing on this blog and over at Twitter.com/Jeffgreenhouse, and as a result both MarketingProfs.com and the Advertising Week Blog recently invited me to submit guest posts. I think you’ll enjoy both of them.
Three Techniques for Real Innovation in Product Development
With so much energy going into media, campaign creative, new marketing channels and new technologies, a lot of people forget that the product itself is a big part of the marketing mix. This piece explores some techniques to bring new innovation to your product offering and to uncover major value and growth.
The Advertising Renaissance and Who Gets the Silver Lining?
The advertising industry is changing and changing fast. We face a tomorrow that is vastly different from yesterday. Who’s going to get the best of this new reality and who’s going to be facing challenges? This article breaks it down for consumers, agencies, creatives and advertisers.
If you can’t tell, I love sharing my thoughts, opinions and insights. If you’d like to invite me to write a guest post for your blog or site, let me know.