Monthly Archives: August 2011

BK's California Whopper Commercial: Advertising food using food works!

Today marks a bold new milestone in food advertising. Rather than use wild party scenes, cute kids, or a guy in a King costume pulling crazy pranks, Burger King decided to use its food to advertise… well…. its food! Brilliant! … Continue reading

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Posted in Advertising & Marketing, Food | Tagged , | 2 Comments

Google's acquisition of Motorola Mobility has more than one channel

The big headlines about Google’s $12.5 billion purchase of Motorola Mobility will focus on the smartphone business, but don’t overlook the potential of the set-top box and cable-modem unit to give Google a boost in the fight for our living … Continue reading

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Posted in Business, Technology | Tagged , , | 3 Comments

Heaven is a Doughnut Ice Cream Sandwich

I have climbed to the top of the big rock candy mountain. There, amidst its frosted peaks, I have discovered a sugary nirvana. The bathroom scale may chastise me, and my dentist may hang his head in shame, but I … Continue reading

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Posted in Food | Tagged , , , | 2 Comments

Tropicana playfully squeezes the Big Apple with new ad campaign

Morning in New York City. What’s not to love? Well, Tropicana has come up with a few things, using them to playfully point out that its new mini bottles are “The good part of New York mornings”. I stumbled across … Continue reading

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Posted in Advertising & Marketing, Creativity, Food | Tagged , , , , , , | 4 Comments

Can you imagine a world without me?

“How strongly do you agree with the following statement: ‘I can’t imagine a world without PNC.’” I have to admit, I was a bit stunned to hear that question pop up in a phone survey from PNC Bank. I was … Continue reading

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Posted in Advertising & Marketing, Business | Tagged , , , , | Leave a comment