Monthly Archives: October 2011

1-800-DENTIST thinks that everyone around you is useless

The new ad campaign from 1-800-DENTIST offers some compelling proof that everyone around you is useless. It’s a really funny campaign that delivers the brand’s key value proposition loudly and clearly. It just may make you question the value of … Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , | 2 Comments

Targeting Moms with Advertising: 3 Key Insights

Moms control a massive amount of household spending. That makes them a hugely important group to target with advertising for a wide range of products and services. How do you reach this incredibly valuable audience in the right way? What … Continue reading
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Posted in Advertising & Marketing | Tagged , , , , | 1 Comment

Chinese advertising reflects the changing state of society

Brillat-Savarin once said: "Tell me what you eat, and I will tell you who you are." My spin on that is: “Show me your ads, and I’ll tell you about the state of your society.” Let me start out by … Continue reading

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Posted in Advertising & Marketing | Tagged , , , , , , | 2 Comments