Monthly Archives: February 2012

JC Penney vs. Susan G. Komen: Making decisions based on core brand values

Social media, along with the freedom of expression and distribution that it brings, continues to reshape the marketing world. In just a few weeks, we have seen its tremendous power work both for and against major brands. The difference in … Continue reading

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Posted in Advertising & Marketing, Business | Tagged , , , , , | 1 Comment

DDB squeezes New York for another round of great Tropicana ads

Back in August, I blogged about the awesome "New York Mornings" campaign for Tropicana orange juice. The response to that post was unanimously positive. Now DDB NY is back with a second round of ads that capture that same New … Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , | 1 Comment