Monthly Archives: October 2012

Patent This! A Better Approach to the Patent System

Innovation. It's the cornerstone of the American economy and the American dream. Society only moves forward when people find the inspiration and the energy to create. Unfortunately, the system designed to encourage and foster innovation is becoming one of the … Continue reading

Share and Enjoy:
  • Twitter
  • Facebook
  • LinkedIn
  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Bookmarks
  • Technorati
Posted in Business, Creativity, General, Technology | Tagged , , , , , | 1 Comment

Be a Storybuilder, not a Storyteller

Once upon a time, we were storytellers. We had messages to deliver, about brands and products, services and destinations. We used our creative prowess to wrap these messages in a narrative that would touch consumers and win them over to … Continue reading

Share and Enjoy:
  • Twitter
  • Facebook
  • LinkedIn
  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Bookmarks
  • Technorati
Posted in Advertising & Marketing, Creativity, Media | Tagged , , , , , | Leave a comment

Arby's slices up Subway in new ad

Aside from political attack ads and class-action medical litigator ads, advertisers generally play nice these days. And even when one brand does decide to take a swipe at a competitor, it's usually just veiled and suggestive. That's why a consumer … Continue reading

Share and Enjoy:
  • Twitter
  • Facebook
  • LinkedIn
  • Digg
  • StumbleUpon
  • del.icio.us
  • Yahoo! Buzz
  • Google Bookmarks
  • Technorati
Posted in Advertising & Marketing, Food | Tagged , | 1 Comment