Arby's slices up Subway in new ad

Arby's slices up Subway in new ad

Arby's takes it to Subway in new ad

Aside from political attack ads and class-action medical litigator ads, advertisers generally play nice these days. And even when one brand does decide to take a swipe at a competitor, it's usually just veiled and suggestive. That's why a consumer brand attack ad really jumps out and makes me take notice.

It looks like Arby's is tired of Subway throwing its weight (and massive ad budget) around. With their recent move into sliced turkey, they've apparently decided to call out the sandwich behemoth over where (and when) their meat is sliced.

This new ad uses media personality (and former New York City Police Detective) Bo Dietl to uncover the truth about where Subway's sandwich meat is sliced. Sure, they [slightly] blur the Subway logo, and don't mention the brand by name, but they do call them out directly in the caption over the video of the slicing facility.

Now, I've been a fan of Arby's roast beef for a long time, and I'll buy in to the idea that slicing it right when I order it makes for a better product, but I'm not sure if this type of ad is a good move. Does anybody win if food brands start slinging mud (or "pink slime") at each other? Or will we all just start eating at home more?

What do you think? Share your thoughts below:

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One Response to Arby's slices up Subway in new ad

  1. Paul says:

    Great page!

    The mind-numbing thing about the ad is the fine print near the end. It says "at participating Arby's for a limited time." So, apparently, Arby's is only going to slice they're processed meat on the premisses for limited time and after that they'll be just like Subway again, shipping their processed meat pre-sliced?!? A weird thing to do and certainly a misleading ad.

    Don't get me wrong, I like processed meat as much as the next guy; my point is, if Arby's was slicing their meat right there in the store from a side of beef or a whole turkey then I'd be intrigued. And, BTW, Blimpie has been slicing meat and cheese as you order for as long as I can remember (no, I'm not a Blimpie spokesman, stockholder, or employee, and my last name isn't Blimpie).

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