About Jeff

Jeff Greenhouse

Jeff is a seasoned marketing veteran, digital innovator and data-driven leader with a passion for effective advertising. For the past 20 years he has helped numerous companies harness creativity, data and technology to fuel massive returns. He has built and sold companies, recruited and developed talented teams, and advised C-level executives from private and public companies across the United States.

Jeff's experience and skill set spans multiple disciplines, including creative, technology and business, allowing him to quickly assess complex business situations and effectively translate between multiple groups of stakeholders. This toolset includes:

  • Marketing Strategy
  • Creative Conception
  • System Analysis and Design
  • Database Architecture
  • Branding
  • Data Analysis and Forecasting
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Marketing
  • Analytics and Big Data
  • Multimedia Development
  • Viral Marketing
  • SWOT Analysis
  • Interface Design
  • Usability/User Experience

201 Proof

201 Proof

Jeff launched 201 Proof in 2011, to help companies sell more and sell more efficiently by
  1. Aligning their brand story
  2. Utilizing both new and proven technologies
  3. Connecting their message, platforms and people
201 Proof served clients in the food & beverage, casino gaming, healthcare and technology industries.


In 1995 Jeff founded Singularity, a prominent Philadelphia creative and marketing agency. In the following 15 years, he led the agency to over 130 regional, national and international awards. In 2008, Singularity was listed at #30 in the prestigious Philadelphia 100, a list of the fastest-growing, privately-held companies in the Philadelphia region. In 2009, Singularity was acquired by Communications Media, Inc. (CMI), a 20-year-old media planning and buying agency, completing Singularity’s evolution into a full-service agency.

Glowbug.com, Inc.

In 2000, Jeff cofounded Glowbug.com, Inc., a targeted marketing company based in Houston, TX. With a brand and technology platform Jeff created, Glowbug became a pioneer in the field of viral marketing and promotions, rapidly building a loyal membership of 6.5 million opt-in members and distributing paid advertisements for national sponsors. In October, 2000, just ten months after founding, the 24-person company was acquired by About.com and integrated into About’s marketing platform.

Press & Speaking Engagements

Jeff has been published and quoted in numerous print and online publications including Fortune Small Business, Website Magazine, MarketingProfs, The Advertising Week Blog, Philly Ad News and the NewsFactor Network. These articles have covered topics as diverse as web design, branding, advergames, social media, SEO, analytics, privacy and general business.

Jeff has also been featured on Executive Leaders Radio and has been a guest speaker and lecturer at multiple conferences and universities, including the Wharton School and St. Joseph’s University.

To reach Jeff about speaking opportunities, guest blogging or as an expert resource, click here.

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