Author Archives: Jeff Greenhouse

How I Flipped My Brain's View of the Black and Blue Dress

The Internet pretty much went crazy today (or at least everybody on it THOUGHT they were crazy) when everyone looked at the same photo and half saw a white/gold dress while the other half saw a blue/black dress. Here's how … Continue reading

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Posted in Design, General | Leave a comment

Beauty = Structure + Variation

It wouldn’t be wintertime without images of snowflakes popping up everywhere. There’s no mistaking their beauty, but there are lessons in that beauty that we can apply to our own works. The most beautiful snowflakes look as if they were … Continue reading

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Posted in Creativity, Design | Tagged , , , , | Leave a comment

The Company Philosophy Page that Blew Me Away

Every company tries to make itself sound different and meaningful. Most fail miserably. Every once in a while, someone really gets it right. I found this company's core philosophy while researching for a client, and it blew my mind. From … Continue reading

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Posted in Advertising & Marketing, Business | Tagged , , , , | Leave a comment

Where I'll be during Advertising Week 2013

I've finally combed through hundreds of incredible sessions and panel events that make up next week's Advertising Week X, and have drafted my own intellectual itinerary. Here's where I'll be from September 23 through 26. With so many luminaries and … Continue reading

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Posted in Advertising & Marketing | Tagged , , , | Leave a comment

Chipotle spins their beef (or “Never ever say never ever”)

Taking a strong stance on social responsibility can be a powerful driver of growth, but what do you do when that growth begins to outpace your ability to live up to your promise? Chipotle is dancing around this very issue … Continue reading

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Posted in Advertising & Marketing, Food | Tagged , , , | 1 Comment