Each of your competitors is taking a different approach to their digital and social marketing. Each one has their costly failures and their flashes of brilliance. You should benefit from their experience. I can perform an in-depth analysis of your direct and indirect competitors, as well as a deep-dive analysis of your own programs to close gaps, remove obstacles and identify new opportunities.
Why you need it:
The digital universe is too big and changing too fast for you to figure it all out on your own, and you shouldn't have to. Your competitors (the ones you know about and the ones you don’t) are putting in a lot of legwork coming up with new ideas and approaches. They are putting their own brands on the line to test these ideas out in the marketplace, and wearing both their successes and their failures on their sleeves.
Knowing what they are doing and comparing it to your own programs can yield huge benefits as you seek to build a competitive advantage. The best way to find out is to borrow the eyes and mind of a seasoned expert.