When I started in the industry, the only “digital marketing” was on AOL and Compuserve. After 16 years in the business, hundreds of successful projects and hands-on experience in virtually every aspect of digital marketing, I know how all the parts fit together to support and enhance each other.
I can help you develop a truly integrated marketing strategy that blends traditional and new media for serious growth. This structured plan will blend and connect your online and offline marketing and bind them all with a solid analytics program so you can measure the effect of your marketing activities.
Why you need it:
With consumer behavior changing on a daily basis, you can't afford to ignore new channels and digital tools. You also can't afford to have your traditional marketing programs off in a separate silo from your digital ones. Properly combining all of your varied marketing channels can drastically increase your return on investment. It can also make you more nimble and capable of adapting to changing marketing conditions.
It takes deep knowledge and diverse, first-hand experience to truly understand how all the pieces fit together. Without that knowledge on your side, you could miss key opportunities or find yourself with major headaches later.