Digital ROI Analysis
Digital spend has increased exponentially over the past few years, along with questions about whether that investment is bearing fruit. Digital and social marketing can be easier to track, but harder to analyze. I can help you establish the tracking systems and methodologies to gather the data you need, and analyze that data to measure the return on your digital investment.
Why you need it:
There are two main reasons to measure your digital ROI:
- So you can do more of what works
- So you can do less of what doesn’t
Why try to figure these things out? At the end of the day it either means more dollars in your pocket or more job security when the higher-ups start asking why the marketing budget is being used the way it is. These are competitive times and the best way to gain the upper hand is to have a clear view of where your resources are going and what you’re getting back in return.