Consulting Services

Jeff Greenhouse - Strategic Marketing Consultant

I have lived and breathed digital marketing and advertising for the past 16 years. In that time, I've helped companies across dozens of industries to find their digital footing without losing what makes their brands special. Here are some of the ways you can use my experience for your benefit:

Digital and Integrated Marketing Strategy

When I started in the industry, the only “digital marketing” was on AOL and Compuserve. After 16 years in the business, hundreds of successful projects and hands-on experience in virtually every aspect of digital marketing, I know how all the parts fit together to support and enhance each other. I can help you develop a truly integrated marketing strategy that blends traditional and new media for serious growth.

Social Media Strategy and Coaching

The attention and sentiment of the crowd can make or break your brand in today’s economy. It’s not enough to jump into social media without a plan. I can help you define your brand personality for social media, develop a social media strategy to maximize the impact of your efforts, and train and coach your team to use the latest tools efficiently and effectively.

Digital Competitive Analysis

Each of your competitors is taking a different approach to their digital and social marketing. Each one has their costly failures and their flashes of brilliance. You should benefit from their experience. I can perform an in-depth digital competitive analysis of your direct and indirect competitors, as well as a deep-dive analysis of your own programs to close gaps, remove obstacles and identify new opportunities.

Digital ROI Analysis

Digital spend has increased exponentially over the past few years, along with questions about whether that investment is bearing fruit. Digital and social marketing can be easier to track, but harder to analyze. I can help you establish the tracking systems and methodologies to gather the data you need, and analyze that data to measure the return on your digital investment.

Website Needs Analysis and Vendor Selection

The best way to successfully complete a website projects is to successfully start a website project. Most of the problems brands run into in the web design and development process stem from either a poor definition of the actual needs, or a poor selection of agency (or both). I can help you gather and analyze the needs of diverse stakeholder groups, create an RFP that clearly communicates those needs, and identify & review qualified providers. That’s how you’ll get the right fit and get your project off to the right start.


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