[Ding] You’ve got mail!
If your marketing strategy relies on email marketing, you’d better start coming up with a Plan B. Some subtle but powerful changes in the way we use email are going to take a lot of the air out of email marketing. Continue reading
A smile. It’s one of the most basic expressions of emotion, but also surprisingly complex. It’s also a powerful tool for you to impact the world around you, if you know how to use it. Continue reading
The U.S. meat industry is preparing to kick some butt. Pork butt, that is.
They are going to kick it right out of the market and out of our lexicon. Reuters reports that the National Pork Board and the Beef Checkoff Program are about to revise the naming standards for the cuts of meat. Their goal: to clear up confusion and boost sales. In the short term, I'd prepare for some mayhem in the meat case. Continue reading
How do you create instant brand credibility and cultural relevance? Pistachios do it with a lot of help from their friends. In the process, they set a great example of how to embrace pop culture without being derivative or cheesy. Continue reading
If you need any more proof that geeks now rule the universe, you need look no further than the list of 2012-13 winter storm names from The Weather Channel. As Winter Storm Luna bears down on the East, I took a good look at the list and was stunned to find at least 15 different flavors of geekdom represented among the 26 names. Behold, a veritable cornucopia of geek! Continue reading