Inbox Intelligence: The biggest threat to email marketing.

Inbox Intelligence

Smart inboxes threaten email marketing

[Ding] You’ve got mail!

If your marketing strategy relies on email marketing, you’d better start coming up with a Plan B. Some subtle but powerful changes in the way we use email are going to take a lot of the air out of email marketing. Continue reading

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Posted in Advertising & Marketing, Business, Technology | Tagged , , | 2 Comments

How do you use your smile?

How do you use your smile?

Use your smile

A smile. It’s one of the most basic expressions of emotion, but also surprisingly complex. It’s also a powerful tool for you to impact the world around you, if you know how to use it. Continue reading

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Prepare to meet the new meat: U.S. meat industry shakes up naming conventions

Meet the New Meat

Beef and Pork cuts getting new names

The U.S. meat industry is preparing to kick some butt. Pork butt, that is.

They are going to kick it right out of the market and out of our lexicon. Reuters reports that the National Pork Board and the Beef Checkoff Program are about to revise the naming standards for the cuts of meat. Their goal: to clear up confusion and boost sales. In the short term, I'd prepare for some mayhem in the meat case. Continue reading

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Posted in Advertising & Marketing, Business, Food | Tagged , , | Leave a comment

How Wonderful Pistachio Ads Cracked the Culture Code

Wonderful Pistachios - Honey Badger does it badass

Wonderful Pistachios - Lucy does it for kicks

How do you create instant brand credibility and cultural relevance? Pistachios do it with a lot of help from their friends. In the process, they set a great example of how to embrace pop culture without being derivative or cheesy. Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , | 2 Comments

15 flavors of geek reign over this year's winter storm list

Geeks rule the 2012-13 Winter Storm name list

15 flavors of geekdom in the 2012-13 winter storm name list

If you need any more proof that geeks now rule the universe, you need look no further than the list of 2012-13 winter storm names from The Weather Channel. As Winter Storm Luna bears down on the East, I took a good look at the list and was stunned to find at least 15 different flavors of geekdom represented among the 26 names. Behold, a veritable cornucopia of geek! Continue reading

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