Tag Archives: adaptation

Beauty = Structure + Variation

It wouldn’t be wintertime without images of snowflakes popping up everywhere. There’s no mistaking their beauty, but there are lessons in that beauty that we can apply to our own works. The most beautiful snowflakes look as if they were … Continue reading

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Posted in Creativity, Design | Tagged , , , , | Leave a comment

Be a Storybuilder, not a Storyteller

Once upon a time, we were storytellers. We had messages to deliver, about brands and products, services and destinations. We used our creative prowess to wrap these messages in a narrative that would touch consumers and win them over to … Continue reading

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Posted in Advertising & Marketing, Creativity, Media | Tagged , , , , , | Leave a comment

Semantic search and knowledge mining are about to change the world.

It may be hard to tell, but the world is about to undergo another monumental revolution. It's going to be disruptive, empowering and irrefutable. This is a revolution in how we deal with information, and by extension, what we are … Continue reading

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Posted in Creativity, Technology | Tagged , , , , , , | 1 Comment

Adapting Retail for Mobi-Sapiens: 3 Examples of Innovation in Embracing the Mobile Shopper

Somewhere, years ago, a shopper pulled out his phone while in a store and used it to help him make a buying decision for the very first time. That moment was like the first time a creature wiggled out of … Continue reading

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The Greatest Rebrandings of All Time

Rebranding is nothing to take lightly. I'm not talking about the usual "once in a while" revamp of a logo/identity, or the "every few years" overhaul of a website. I'm talking about the "phoenix rising from the ashes", full-on rebrand, … Continue reading

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Posted in Advertising & Marketing, Business | Tagged , , , | Leave a comment