Tag Archives: branding

The Company Philosophy Page that Blew Me Away

Every company tries to make itself sound different and meaningful. Most fail miserably. Every once in a while, someone really gets it right. I found this company's core philosophy while researching for a client, and it blew my mind. From … Continue reading

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Prepare to meet the new meat: U.S. meat industry shakes up naming conventions

The U.S. meat industry is preparing to kick some butt. Pork butt, that is. They are going to kick it right out of the market and out of our lexicon. Reuters reports that the National Pork Board and the Beef … Continue reading

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JC Penney vs. Susan G. Komen: Making decisions based on core brand values

Social media, along with the freedom of expression and distribution that it brings, continues to reshape the marketing world. In just a few weeks, we have seen its tremendous power work both for and against major brands. The difference in … Continue reading

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Seamless ad campaign seamlessly integrates value proposition

By now, you probably know that I love a good ad campaign, whether it’s on TV, online or outdoor. What catches my eye are campaigns that cut through the clutter and make an impact. Along those lines, I’ve been mighty … Continue reading

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2012 – The year to uncover the truth in your brand

Welcome to the new year. It's a time to say "whew, we made it through last year" and "this year, I resolve to be better." What does 2012 hold in store for marketers and brands? I say it's a year … Continue reading

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