Tag Archives: copywriting

The Company Philosophy Page that Blew Me Away

Every company tries to make itself sound different and meaningful. Most fail miserably. Every once in a while, someone really gets it right. I found this company's core philosophy while researching for a client, and it blew my mind. From … Continue reading

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Nike's subway takeover really #counts

The thing I love about transit station takeovers is that you get to see a whole campaign in one place. By the time you emerge into the daylight, you've had a chance to really experience the campaign, and the feel … Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , , , , | 3 Comments

DDB squeezes New York for another round of great Tropicana ads

Back in August, I blogged about the awesome "New York Mornings" campaign for Tropicana orange juice. The response to that post was unanimously positive. Now DDB NY is back with a second round of ads that capture that same New … Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , | 1 Comment

Seamless ad campaign seamlessly integrates value proposition

By now, you probably know that I love a good ad campaign, whether it’s on TV, online or outdoor. What catches my eye are campaigns that cut through the clutter and make an impact. Along those lines, I’ve been mighty … Continue reading

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Posted in Advertising & Marketing, Creativity, Food | Tagged , , , , , , , | Leave a comment

Tropicana playfully squeezes the Big Apple with new ad campaign

Morning in New York City. What’s not to love? Well, Tropicana has come up with a few things, using them to playfully point out that its new mini bottles are “The good part of New York mornings”. I stumbled across … Continue reading

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Posted in Advertising & Marketing, Creativity, Food | Tagged , , , , , , | 4 Comments