Tag Archives: creativity

Beauty = Structure + Variation

It wouldn’t be wintertime without images of snowflakes popping up everywhere. There’s no mistaking their beauty, but there are lessons in that beauty that we can apply to our own works. The most beautiful snowflakes look as if they were … Continue reading

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How Wonderful Pistachio Ads Cracked the Culture Code

How do you create instant brand credibility and cultural relevance? Pistachios do it with a lot of help from their friends. In the process, they set a great example of how to embrace pop culture without being derivative or cheesy. … Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , | 2 Comments

Be a Storybuilder, not a Storyteller

Once upon a time, we were storytellers. We had messages to deliver, about brands and products, services and destinations. We used our creative prowess to wrap these messages in a narrative that would touch consumers and win them over to … Continue reading

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Posted in Advertising & Marketing, Creativity, Media | Tagged , , , , , | Leave a comment

Find me during Advertising Week 2012 in New York

In a week and a half, the advertising industry will descend on Times Square for the ninth annual Advertising Week. They will come together over five days of events designed to discuss the latest trends in advertising, new techniques for … Continue reading

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John Cleese lives "the best life" in new DirecTV commercial

If there's one thing we can count on from John Cleese, it's spectacular humor delivered with a perfect British stoicism. After all, how else would one face a 400lb lobster? Share and Enjoy:

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