Tag Archives: food

Chipotle spins their beef (or “Never ever say never ever”)

Taking a strong stance on social responsibility can be a powerful driver of growth, but what do you do when that growth begins to outpace your ability to live up to your promise? Chipotle is dancing around this very issue … Continue reading

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Posted in Advertising & Marketing, Food | Tagged , , , | 1 Comment

Prepare to meet the new meat: U.S. meat industry shakes up naming conventions

The U.S. meat industry is preparing to kick some butt. Pork butt, that is. They are going to kick it right out of the market and out of our lexicon. Reuters reports that the National Pork Board and the Beef … Continue reading

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Posted in Advertising & Marketing, Business, Food | Tagged , , | Leave a comment

How Wonderful Pistachio Ads Cracked the Culture Code

How do you create instant brand credibility and cultural relevance? Pistachios do it with a lot of help from their friends. In the process, they set a great example of how to embrace pop culture without being derivative or cheesy. … Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , | 2 Comments

Tropicana playfully squeezes the Big Apple with new ad campaign

Morning in New York City. What’s not to love? Well, Tropicana has come up with a few things, using them to playfully point out that its new mini bottles are “The good part of New York mornings”. I stumbled across … Continue reading

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Posted in Advertising & Marketing, Creativity, Food | Tagged , , , , , , | 4 Comments