Tag Archives: inspiration

Beauty = Structure + Variation

It wouldn’t be wintertime without images of snowflakes popping up everywhere. There’s no mistaking their beauty, but there are lessons in that beauty that we can apply to our own works. The most beautiful snowflakes look as if they were … Continue reading

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Posted in Creativity, Design | Tagged , , , , | Leave a comment

The Company Philosophy Page that Blew Me Away

Every company tries to make itself sound different and meaningful. Most fail miserably. Every once in a while, someone really gets it right. I found this company's core philosophy while researching for a client, and it blew my mind. From … Continue reading

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Posted in Advertising & Marketing, Business | Tagged , , , , | Leave a comment

How Wonderful Pistachio Ads Cracked the Culture Code

How do you create instant brand credibility and cultural relevance? Pistachios do it with a lot of help from their friends. In the process, they set a great example of how to embrace pop culture without being derivative or cheesy. … Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , | 2 Comments

The Biggest Pop Song of the Summer Was Actually a Pivot

Like most Americans (at some point this summer), I have spent at least a day or two with “Call Me Maybe” stuck in my head. It’s incredibly catchy, light, fun and has caught fire through social media and YouTube, but … Continue reading

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Posted in Business, Creativity | Tagged , , , , , | 1 Comment

Target takes parents back in time for Back-to-School

It’s the middle of summer, and the back to school blitz is on. Target has started things off with a particularly clever approach in a new multi-spot TV campaign designed to win the hearts and minds of middle-aged parents. Share … Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , , | 3 Comments