Tag Archives: PR

Chipotle spins their beef (or “Never ever say never ever”)

Taking a strong stance on social responsibility can be a powerful driver of growth, but what do you do when that growth begins to outpace your ability to live up to your promise? Chipotle is dancing around this very issue … Continue reading

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Posted in Advertising & Marketing, Food | Tagged , , , | 1 Comment

BP hopes olympic gold can replace black tar

Redemption doesn't come easy or cheap. BP appears to be trying to buy back the goodwill of America by heavily sponsoring our Olympic athletes. They can give it their best shot, but I don't think they'll be getting any medals … Continue reading

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Posted in Advertising & Marketing | Tagged , , , , , | Leave a comment

JC Penney vs. Susan G. Komen: Making decisions based on core brand values

Social media, along with the freedom of expression and distribution that it brings, continues to reshape the marketing world. In just a few weeks, we have seen its tremendous power work both for and against major brands. The difference in … Continue reading

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Posted in Advertising & Marketing, Business | Tagged , , , , , | 1 Comment