Tag Archives: strategy

Where I'll be during Advertising Week 2013

I've finally combed through hundreds of incredible sessions and panel events that make up next week's Advertising Week X, and have drafted my own intellectual itinerary. Here's where I'll be from September 23 through 26. With so many luminaries and … Continue reading

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Find me during Advertising Week 2012 in New York

In a week and a half, the advertising industry will descend on Times Square for the ninth annual Advertising Week. They will come together over five days of events designed to discuss the latest trends in advertising, new techniques for … Continue reading

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The Biggest Pop Song of the Summer Was Actually a Pivot

Like most Americans (at some point this summer), I have spent at least a day or two with “Call Me Maybe” stuck in my head. It’s incredibly catchy, light, fun and has caught fire through social media and YouTube, but … Continue reading

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Posted in Business, Creativity | Tagged , , , , , | 1 Comment

2012 – The year to uncover the truth in your brand

Welcome to the new year. It's a time to say "whew, we made it through last year" and "this year, I resolve to be better." What does 2012 hold in store for marketers and brands? I say it's a year … Continue reading

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Popcap fumbles on the Blitz

Popcap Games, one of the biggest success stories in casual gaming, just released a major update of its highly popular Bejeweled app. Unfortunately, what Popcap is touting as a significant improvement is being panned by existing users, creating a major … Continue reading

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Posted in Business, Technology | Tagged , , , , , , | 1 Comment