Category Archives: Advertising & Marketing

The Company Philosophy Page that Blew Me Away

Every company tries to make itself sound different and meaningful. Most fail miserably. Every once in a while, someone really gets it right. I found this company's core philosophy while researching for a client, and it blew my mind. From … Continue reading

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Where I'll be during Advertising Week 2013

I've finally combed through hundreds of incredible sessions and panel events that make up next week's Advertising Week X, and have drafted my own intellectual itinerary. Here's where I'll be from September 23 through 26. With so many luminaries and … Continue reading

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Chipotle spins their beef (or “Never ever say never ever”)

Taking a strong stance on social responsibility can be a powerful driver of growth, but what do you do when that growth begins to outpace your ability to live up to your promise? Chipotle is dancing around this very issue … Continue reading

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Posted in Advertising & Marketing, Food | Tagged , , , | 1 Comment

Inbox Intelligence: The biggest threat to email marketing.

[Ding] You’ve got mail! If your marketing strategy relies on email marketing, you’d better start coming up with a Plan B. Some subtle but powerful changes in the way we use email are going to take a lot of the … Continue reading

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Posted in Advertising & Marketing, Business, Technology | Tagged , , | 2 Comments

Prepare to meet the new meat: U.S. meat industry shakes up naming conventions

The U.S. meat industry is preparing to kick some butt. Pork butt, that is. They are going to kick it right out of the market and out of our lexicon. Reuters reports that the National Pork Board and the Beef … Continue reading

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