Category Archives: Creativity

Beauty = Structure + Variation

It wouldn’t be wintertime without images of snowflakes popping up everywhere. There’s no mistaking their beauty, but there are lessons in that beauty that we can apply to our own works. The most beautiful snowflakes look as if they were … Continue reading

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Posted in Creativity, Design | Tagged , , , , | Leave a comment

How Wonderful Pistachio Ads Cracked the Culture Code

How do you create instant brand credibility and cultural relevance? Pistachios do it with a lot of help from their friends. In the process, they set a great example of how to embrace pop culture without being derivative or cheesy. … Continue reading

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Posted in Advertising & Marketing, Creativity | Tagged , , , , , | 2 Comments

Patent This! A Better Approach to the Patent System

Innovation. It's the cornerstone of the American economy and the American dream. Society only moves forward when people find the inspiration and the energy to create. Unfortunately, the system designed to encourage and foster innovation is becoming one of the … Continue reading

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Posted in Business, Creativity, General, Technology | Tagged , , , , , | 1 Comment

Be a Storybuilder, not a Storyteller

Once upon a time, we were storytellers. We had messages to deliver, about brands and products, services and destinations. We used our creative prowess to wrap these messages in a narrative that would touch consumers and win them over to … Continue reading

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Posted in Advertising & Marketing, Creativity, Media | Tagged , , , , , | Leave a comment

The Biggest Pop Song of the Summer Was Actually a Pivot

Like most Americans (at some point this summer), I have spent at least a day or two with “Call Me Maybe” stuck in my head. It’s incredibly catchy, light, fun and has caught fire through social media and YouTube, but … Continue reading

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Posted in Business, Creativity | Tagged , , , , , | 1 Comment