Category Archives: Food

Chipotle spins their beef (or “Never ever say never ever”)

Taking a strong stance on social responsibility can be a powerful driver of growth, but what do you do when that growth begins to outpace your ability to live up to your promise? Chipotle is dancing around this very issue … Continue reading

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Posted in Advertising & Marketing, Food | Tagged , , , | 1 Comment

Prepare to meet the new meat: U.S. meat industry shakes up naming conventions

The U.S. meat industry is preparing to kick some butt. Pork butt, that is. They are going to kick it right out of the market and out of our lexicon. Reuters reports that the National Pork Board and the Beef … Continue reading

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Posted in Advertising & Marketing, Business, Food | Tagged , , | Leave a comment

Arby's slices up Subway in new ad

Aside from political attack ads and class-action medical litigator ads, advertisers generally play nice these days. And even when one brand does decide to take a swipe at a competitor, it's usually just veiled and suggestive. That's why a consumer … Continue reading

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Posted in Advertising & Marketing, Food | Tagged , | 1 Comment

Seamless ad campaign seamlessly integrates value proposition

By now, you probably know that I love a good ad campaign, whether it’s on TV, online or outdoor. What catches my eye are campaigns that cut through the clutter and make an impact. Along those lines, I’ve been mighty … Continue reading

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Posted in Advertising & Marketing, Creativity, Food | Tagged , , , , , , , | Leave a comment

BK's California Whopper Commercial: Advertising food using food works!

Today marks a bold new milestone in food advertising. Rather than use wild party scenes, cute kids, or a guy in a King costume pulling crazy pranks, Burger King decided to use its food to advertise… well…. its food! Brilliant! … Continue reading

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Posted in Advertising & Marketing, Food | Tagged , | 2 Comments