Category Archives: Media

Be a Storybuilder, not a Storyteller

Once upon a time, we were storytellers. We had messages to deliver, about brands and products, services and destinations. We used our creative prowess to wrap these messages in a narrative that would touch consumers and win them over to … Continue reading

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Posted in Advertising & Marketing, Creativity, Media | Tagged , , , , , | Leave a comment

Mickey Mouse had better watch his back. There’s a Pleasant Goat after him!

It’s not easy to become an entertainment icon. Ask Mickey Mouse what it takes and he’ll tell you about the decades of hard work he had to put in to become the ubiquitous, universally recognized brand he is today. With … Continue reading

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Posted in Creativity, Media | Tagged , , , , , | 1 Comment

The problem with social currency

The social community was buzzing yesterday about a blatant and unapologetic exploitation of one of our newest methods of expression. The Atlantic reported a few days ago that Plussem.com has been offering to sell “+1”s to websites, in order to … Continue reading

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Posted in Advertising & Marketing, Media, Technology | Tagged , , , , | Leave a comment

Why Google Gets Social Better Than Facebook

Google and Facebook have grown up with very different philosophies and very different approaches to their businesses. Facebook is highly focused around a single property. Google casts a wide net, simultaneously developing a whole library of offerings (including public R&D … Continue reading

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Posted in Business, Media, Technology | Tagged , , , , | 3 Comments

Get ahead of the curve and add +1 your site

I’ll be the first to admit that it’s hard to keep up when it comes to social marketing. You tweet, you blog, you post to Facebook. There’s a lot to do to be fully engaged. At the same time, there … Continue reading

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Posted in Advertising & Marketing, Media, Technology | Tagged , , | Leave a comment