Google's search for advertising brilliance returns results

Google's brilliantly emotional commercials

Google's brilliantly emotional commercials

Technology is everything, and nothing. For all the billions of dollars and endless hours invested in developing it, technology’s value lies solely in what it can do to enhance our lives. That can be a tough thing to capture in an advertisement.

The challenge lies in communicating that value. Among endless claims of "bigger", "faster", "new and improved", and cliché lines about how “this will change everything”, we occasionally find a technology brand that sees past the formulas and algorithms, and gives us something special.

We’re used to this kind of emotional genius from the Steve-Jobs-reinvented Apple, but lately Apple’s carefully choreographed scenes of life on Earth have been upstaged by another tech giant, Google. Despite its reputation as a haven for geeks, engineers and techies, these ads show remarkable insight into our lives, our relationship with the web, and the overall human condition.

Dear Sophie

It Gets Better

Circles: A Love Story

Make it Happen

Hanging Out

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This entry was posted in Advertising & Marketing, Creativity, Technology and tagged , , , , . Bookmark the permalink.

2 Responses to Google's search for advertising brilliance returns results

  1. Poker Chick says:

    Have you seen their "Good to know" campaign? google.com/goodtoknow. Ads have appeared in print and are still all over NYC subways among other places. Brilliant in its simplicity. Commend Google for realizing its brand is more than just an aggregate of product offerings. They own making the internet and all the information it contains accessible for everyone, and the ads are themselves a product: increasing user knowledge, therefore adding value to people's day to day lives. Great example of why it's important to focus on what's good for your consumer, vs. what you want to say.

  2. Pingback: Storytelling: The Hottest Thing In Advertising Is Thousands Of Years Old ‹ Advertising Week Social Club

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