Knowledge Management
Your knowledge is the source of your competitive advantage, but most companies are not taking nearly full advantage of this asset. In fact, most are suffering from knowledge loss that costs time, money and frustration. I founded Glymr to help companies capture, organize and share their institutional knowledge so they can protect and grow that competitive advantage.
Data Landscape Mapping™
Does anyone in your organization truly know where ALL of the data comes from or flows to? Probably not. I developed Data Landscape Mapping to give organizations an unprecedented ability to understand the systems that power their business. Read more on Glymr.com
Knowledge Management
I help companies implement well-crafted, highly intuitive knowledge management systems to drive productivity, grow sales, cut costs and reduce risk.
Knowledge Curation for AI Applications
The benefit you can get from AI tools is directly proportional to the quantity and quality of the knowledge you can feed into them. I help companies curate their institutional knowledge to enable better and more innovative AI applications.
Analytics
Knowledge is power. That old adage has never been more true than it is today, when the key to success (and in many cases, survival) is a company’s ability to gather data and turn that data into insights. I help companies unlock the power in their data, through the entire analytics lifecycle:
1. Collect:
2. Validate:
3. Connect:
4. Analyze:
5. Socialize:
6. Act:
Growth Marketing
For two and a half decades I have been helping brands, both big and small, to engage their audiences and achieve their goals. I have built new brands from the ground up, and helped established brands transform themselves. I have helped global public companies adopt a data-driven approach to growth marketing.
Marketing Strategy
Every day your competitive landscape changes and you have to chart a new course to success. The right strategy balances short- and long-term goals with an honest assessment of your own brand.
Branding & Messaging
Every element of your brand should align to tell a story that matters to your audience. Every interaction should reinforce your value.
Creative Direction
Knowing where you want to go and actually getting there are two different things. You need the spark of an inspired idea, and the agile coordination to see it through to reality.
A/B Testing & Optimization
The art of marketing now goes hand-in-hand with the science of optimization. The companies that are winning are the ones developing intelligent experiments and executing them with scientific rigor.
Skills