Jeff Greenhouse

Experienced Marketing & Analytics Executive

Bio

I am a seasoned marketing veteran, digital innovator and data-driven leader. For the past 20 years I have helped numerous companies harness creativity, data and technology to fuel massive returns. I have built and sold companies, recruited and developed talented teams, launched award-winning websites and marketing campaigns and advised C-level executives from private and public companies across the United States.

I bridge the gaps between the three worlds of business, creativity and technology, helping organizations to align their resources and their goals. I bring entreprenurial energy and philosophy into corporate environments to help companies adapt to today's accelerating pace of change.

Professional Timeline

  • 2015 - present

    Scripps Networks Interactive
    New York, NY

    Director of Marketing & Analytics

    Use big data to guide our business strategy, optimize the performance of our video distribution network, increase the efficiency of our marketing programs and enhance our ability to monetize a massive catalog of digital assets.

    Lead a team that uses a combination of enterprise analytics systems (Hadoop, Adobe Analytics/Omniture, MySQL, Tableau, Google Analytics, etc.) and proprietary custom tools to extract actionable insights from huge amounts of both first-party and third-party data representing hundreds of millions of visits and consumer interactions per month.

  • 2014 - 2015

    Scripps Networks Interactive
    New York, NY

    Director of Marketing, ULIVE

    Worked to evolve the ULIVE brand, develop our audience of consumers via a mix of paid media, social media, email and digital marketing, and champion the use of data and analytics to optimize reach, engagement and monetization. Managed a multi-million dollar marketing budget, collaborating with editorial, programming and technology teams to maximize return on marketing investments. Combined the quantitative with the qualitative, harnessing insights from billions of event beacons and proprietary research to understand and optimize business performance.

  • 2012 - 2014

    CEO Connection
    New York, NY

    Chief Marketing Officer

    Guided marketing strategy and ran all marketing programs for a membership organization exclusively serving CEOs of mid-market companies (companies doing between $100 million and $3 billion per year).

  • 2011 - 2014

    201 Proof
    Hoboken, NJ

    President & Lead Consultant

    Helped companies sell more and sell more efficiently by aligning their brand story, maximizing use of both new and proven technologies and effectively connecting their people, platforms and messages. Provided marketing strategy, brand development and technical guidance to clients in diverse industries including food & beverage, retail, casino gaming, high technology and healthcare.

  • 1995 - 2010

    Singularity
    Philadelphia, PA

    Founder, President & Chief Strategist

    Founded digital agency in 1995. Grew agency revenues by 273% between 2005 and 2007, achieving a #30 ranking on the 2008 Philadelphia 100 List of fastest-growing, privately-held companies. Led Singularity to nearly 140 design and marketing awards between 2006 and 2010. Sold Singularity to media agency Communications Media, Inc. in July, 2009. Served as President for 14 months following sale.

  • 2000

    Glowbug.com, Inc.
    Houston, TX

    Co-Founder & SVP of Product Development

    Co-founded the first company to combine viral marketing techniques, sweepstakes and promotions. Grew company to 25 employees in 2 offices in Houston. Sold company to About.com, Inc. in October, 2000.

Education

The Wharton School of the University of Pennsylvania

B.S. in Economics, concentrations in Entreprenuership and Information Technology

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