Jeff Greenhouse

Experienced Marketing & Analytics Executive

Bio

I am a seasoned marketing veteran, digital innovator and data-driven leader. For the past 20 years I have helped numerous companies harness creativity, data and technology to fuel massive returns. I have built and sold companies, recruited and developed talented teams, launched award-winning websites and marketing campaigns and advised C-level executives from private and public companies across the United States.

I bridge the gaps between the three worlds of business, creativity and technology, helping organizations to align their resources and their goals. I bring entreprenurial energy and philosophy into corporate environments to help companies adapt to today's accelerating pace of change.

Professional Timeline

  • 2017 - present

    Discovery, Inc.
    New York, NY

    Director of Data Products & Analytics

    Enhance the data ecosystem by developing tools and products that make data more powerful and more valuable across the enterprise. Work to align our data strategy with our business strategy to give us a competitive advantage in a rapidly changing marketplace. Empower stakeholder groups across the enterprise to be more data-driven and give them new products to sell to advertisers and new ways to increase revenue and maximize ROI.

    Lead the data product vision and R&D, with an emphasis on combining different types/sources of data, increasing end-user efficiency and experience, and promoting reusability and automation.

  • 2014 - 2017

    Scripps Networks Interactive
    New York, NY

    Director of Marketing & Analytics, SLN (2016-2017)

    Used combination of first- and third-party data to optimize the company’s digital video syndication business. Managed relationships with outside measurement partners and collaborated with other teams and stakeholders to create a nimble, data-driven culture.

    Director of Marketing, ULIVE (2014-2015)

    Worked to evolve the ULIVE brand, develop our audience of consumers via a mix of paid media, social media, email and digital marketing, and champion the use of data and analytics to optimize reach, engagement and monetization. Managed a multi-million dollar marketing budget, collaborating with editorial, programming and technology teams to maximize return on marketing investments. Combined the quantitative with the qualitative, harnessing insights from billions of event beacons and proprietary research to understand and optimize business performance.

  • 2012 - 2014

    CEO Connection
    New York, NY

    Chief Marketing Officer

    Guided marketing strategy and ran all marketing programs for a membership organization exclusively serving CEOs of mid-market companies (companies doing between $100 million and $3 billion per year).

  • 2011 - 2014

    201 Proof
    Hoboken, NJ

    President & Lead Consultant

    Helped companies sell more and sell more efficiently by aligning their brand story, maximizing use of both new and proven technologies and effectively connecting their people, platforms and messages. Provided marketing strategy, brand development and technical guidance to clients in diverse industries including food & beverage, retail, casino gaming, high technology and healthcare.

  • 1995 - 2010

    Singularity
    Philadelphia, PA

    Founder, President & Chief Strategist

    Founded digital agency in 1995. Grew agency revenues by 273% between 2005 and 2007, achieving a #30 ranking on the 2008 Philadelphia 100 List of fastest-growing, privately-held companies. Led Singularity to nearly 140 design and marketing awards between 2006 and 2010. Sold Singularity to media agency Communications Media, Inc. in July, 2009. Served as President for 14 months following sale.

  • 2000

    Glowbug.com, Inc.
    Houston, TX

    Co-Founder & SVP of Product Development

    Co-founded the first company to combine viral marketing techniques, sweepstakes and promotions. Grew company to 25 employees in 2 offices in Houston. Sold company to About.com, Inc. in October, 2000.

Education

The Wharton School of the University of Pennsylvania

B.S. in Economics, concentrations in Entreprenuership and Information Technology

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