Where I'll be during Advertising Week 2013

Advertising Week 2013 - New York City

AWX - Advertising Week 2013

I've finally combed through hundreds of incredible sessions and panel events that make up next week's Advertising Week X, and have drafted my own intellectual itinerary. Here's where I'll be from September 23 through 26.

With so many luminaries and sexy topics, I'm going to have to store up energy like a squirrel stores nuts for winter so I can make it through this list. Expect several posts from me during the week, both here and at the Advertising Week Social Club.

If you're going to be at one or more of these, let me know. I'd love to meet you. Also let me know if you'd like to grab coffee or lunch during one of the gaps in my schedule, or meet up for a drink after the last event of the day.

Just post a comment, or email me at jeff [at] jeffgreenhouse.com.

See you all in NYC!

Monday, September 23, 2012

9:00 AMABSOLUT VODKA TRANSFORMS TO RE-ENGAGE WITH MILLENIALS

10:00 AMFOUR BRANDS WINNING THE MILLENIAL GAME

12:00 PMBEYOND MOBILE, THE MEDIA PLATFORMS OF THE FUTURE

2:00 PMUNLOCKING CLIENT CREATIVITY

3:00 PMFROM CAMPAIGNS TO CONTENT PLATFORMS: BRAND STORYTELLING FOR AN ALWAYS-ON WORLD

4:00 PMNATIVE AD FORUM

5:00 PMTOTAL MARKET STRATEGY: TOP MARKETERS' NOT-SO-SECRET WEAPON

6:00 PMAW CONNECTS

Tuesday, September 24, 2012

10:00 AMTHE BRAND AS EXPERIENCE

12:00 PMSTOP BAD MOM MARKETING!

1:00 PMFOR THE FIRST TIME ON THIS STAGE

2:00 PMMARKETING WILL CHANGE FOREVER

3:00 PMHOW THE WORLD'S TOP CREATIVE DIRECTORS COME UP WITH THE BIG IDEAS

4:00 PMCITI BIKE: THE CURRENCY OF BRAND GENEROSITY

6:00 PMAW CONNECTS

Wednesday, September 25, 2012

9:00 AMCEO CONNECTORS PRESENTED BY AT&T ADWORKS

10:00 AMFULL OF TOMORROW: HOW BRANDS CAN EMBRACE MIRACULOUS NEW TECHNOLOGIES TO CREATE SMALL WONDERS THAT WILL CHANGE OUR DAILY LIVES

11:00 AMAN INTERACTIVE CONVERSATION WITH THE GUARDIAN & WARBY PARKER: TWO GAME-CHANGING CHALLENGER BRANDS

12:00 PMNY TIMES CEO FORUM

1:00 PMBEHIND THE SCENES: BRAND SUCCESS ON FACEBOOK

3:00 PMHOW MACY'S IS REINVENTING RETAIL

5:00 PMTHE ADOLESCENCE OF CONTENT MARKETING

6:00 PMAW CONNECTS

Thursday, September 26, 2012

9:00 AMWIRED INNOVATORS

10:00 AMTASTING BIG PROFITS: GROWING A FOOD BRAND IN TODAY'S RED HOT CULINARY MARKET

11:00 AMYOU SAY YOU WANT A (REINVENTION) REVOLUTION

1:00 PMWHY CONSUMER IRRATIONALITY ISN'T SO IRRATIONAL

2:00 PMBUILDING BRANDS IN THE HUMAN ERA

3:00 PMWHOSE STORY IS IT, ANYWAY?

4:30 PMTHE POWER OF MOBILE TO HELP US LIVE HEALTHIER LIVES

6:00 PMAW CONNECTS


To register for Advertising Week and sign up for any of these events, visit http://www.AdvertisingWeek.com.

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