Every company tries to make itself sound different and meaningful. Most fail miserably. Every once in a while, someone really gets it right. I found this company's core philosophy while researching for a client, and it blew my mind. From its clarity to its authenticity, it tells the story of a company you just can't help but love.
The company is Wishbone Design Studio. When I find something like this, I have to share it, so here it is:
Its time to make less
We challenged ourselves to create designs that transform your experience, reduce consumption, deliver a positive environmental outcome, and bring people closer together.
Nothing like aiming high, right?
Wishbone Bike utterly re-organizes when and how a kid learns to ride. In a single blow, it replaces multiple products you could have bought, broken and thrown away between ages 1 to 5. Wishbone Flip has the same philosophy in mind.
Our idea is to design stuff that is so good it changes you, just a tiny bit.
Maybe you get outdoors more, or choose to walk instead of drive. Maybe your toddler entertains themself for a full half hour, or you finally have a toy that improves your interior design. You can pass it down through each of your kids, and share it further when they’re done. You’ll take the time to replace a part, and love the look on your little one’s face when you do the repairs together.
And here’s the litmus test.
Maybe – just maybe – you’ll resist the temptation to ‘buy more stuff’ because what you’ve already got is great.
(BTW, if you've seen another great one out there, please post it in a comment below.)