In a week and a half, the advertising industry will descend on Times Square for the ninth annual Advertising Week. They will come together over five days of events designed to discuss the latest trends in advertising, new techniques for communicating and engaging consumers, and the overall future of brand communications. Here's where I'll be during this marvelous madness!
If you know anything about me, then you know that I'm incredibly excited about this yearly gathering of the industry's best and brightest. I have stacked my schedule with great events across the first four days of the conference, covering a wide swath of topics, from mobile to big data, and from storybuilding to mom-vertising.
The only thing better than the content is the opportunity to connect with other advertising professionals who are passionate about what they do. To that end, I'm posting my own personal schedule of events for Advertising Week 2012. If you're going to be at one or more of these, let me know. I'd love to meet you. Also let me know if you'd like to grab coffee or lunch during one of the gaps in my schedule, or meet up for a drink after the last event of the day.
Just post a comment, or email me at jeff [at] jeffgreenhouse.com.
See you all in NYC!
Monday, October 1, 2012
10:00 AMBEYOND STORYTELLING: STORYBUILDINGBB King Blues Club
11:00 AMCREATIVE CAROUSELBB King Blues Club
12:00 PMGENNEXT: MOBILE MARKETINGLiberty Theater
2:00 PMMOBILE ROI: PROMISE DELIVEREDLiberty Theater
3:00 PMA CONVERSATION WITH SHELLY LAZARUSLiberty Theater
4:00 PMAGENCIES AS ENTREPRENEURSBB King Blues Club
Tuesday, October 2, 2012
9:00 AMTURNING STORIES THAT INSPIRE INTO MOMENTS THAT MATTERNASDAQ Marketsite
10:00 AMMIT PRESENTS: PUTTING HUMPTY DUMPTY BACK TOGETHER AGAINNASDAQ Marketsite
11:00 AMFACEBOOK POWERFUL CONNECTIONS: MAKING BUSINESS PERSONALThe Times Center
3:00 PMCMO CONGRESS LIVEThe Times Center
4:00 PMJIM HENSON’S CREATURE SHOP™ – A LEGACY IN CHARACTER CREATION FOR TV & FILMLiberty Theater
5:00 PMCNBC MASTERS OF MONETIZATION 2.0The Times Center
Wednesday, October 3, 2012
9:00 AMMAXIMIZING INFLUENCE: NAVIGATING THE COMPLEX RELATIONSHIP BETWEEN BRANDS, CONTENT & CONSUMERSLiberty Theater
10:00 AMWIRED NXTLiberty Theater
12:00 PMFAST COMPANY CMO ROUNDTABLEThe Times Center
2:00 PMBIG DATA TRANSFORMING MEDIA TARGETINGNASDAQ Marketsite
3:30 PMMEDIA HELPS YOU SLEEPBB King Blues Club
Thursday, October 4, 2012
9:00 AMMARKETERS AS MAKERSThe Times Center
10:00 AMPETER, PAUL & MARYNederlander Theater
11:00 AMNEW YORK TIMES CEO SUMMITNederlander Theater
2:00 PMACT YOUR AGE! HOW MILLENNIAL, GEN X AND BOOMER MOMS ARE DEFYING MARKETING STEREOTYPESBB King Blues Club
3:00 PMBABYCENTER 21ST CENTURY MOM® INSIGHTS: EMERGING MOM TRENDS & THEIR IMPACT ON YOUR BUSINESSBB King Blues Club
4:00 PMTHE TOMORROW AWARDS MONSTER JUDGESNederlander Theater